Have you ever wondered how some advertisers seem to effortlessly achieve great results with their Facebook ads, while others struggle to make an impact? At the core of any online advertising platform lies the concept of bidding. In simple terms, a bid represents the amount of money an advertiser is willing to pay for their […]
Facebook Ads Bidding Strategies: A Guide Read More »
Social media, once the free and open gateway to the digital world, is undergoing a transformation that might have profound implications for businesses in Ghana. In an era where we’ve grown accustomed to connecting, advertising, and sharing content without a fee, a shift is happening. The giants like Twitter (now known as X), Facebook, Instagram,
What Happens If We Should Pay for Using Social Media Platforms? Read More »
In 2023, Twitter/X had 1.15 million users in Ghana, making it a significant platform for reaching a local audience. Let’s unravel the potential of Twitter marketing for beginners in the Ghanaian context. What is Twitter Marketing? Twitter marketing is using the social media platform Twitter (now known as X) to promote and advertise your products,
Twitter/X Marketing: A Beginner’s Guide Read More »
