How To Make Your Business Stand Out From The Crowd
Dear entrepreneur, you have only one duty: To be successful. But hiding in the crowd will not ensure your success. Therefore, here are some 3 ways you can make your business stand out from the crowd. These tips are from business guru Grant Cardone’s book, The 10X Rule: The Only Difference Between Success and Failure
Practice The 10x Rule
Grant Cardone preaches that you should be doing 10 times what everybody is doing. The 10x rule is that you need to put in 10 times effort and thought in order to get anything done successfully. If you really want to stand out of the crowd, then you should have a 10x approach to everything: sales, marketing, customer service, staff management, and so forth. Don’t be average. Be 10 times above the average. For example, if businesses are contacting 10 potential clients in a day, put in the effort and thought to contact 100 potential clients in a day for your business. Do 10x what everybody is doing.
Grant Cardone also mentions the principle of being omnipresent. God is omnipresent; He is everywhere. Imitate God. Be everywhere. When it comes to promoting your business, set all your guns ablaze. Use both traditional marketing (radio, TV, print, etc) and digital marketing (website, social media platforms, mobile apps, etc). Have you seen businesses like Coca-Cola that are everywhere even though people keep buying their products? Omnipresence should be your marketing strategy.
Grant Cardone says “competition is for sissies”. No matter how it sounds, it is a true statement in every way. Never have the mindset that you came into the industry to compete. No! Have the mindset that you came to dominate. Then, let that determine the kind of actions you will take. When you intend to dominate your market, there are some steps you will take, start taking them now.
These are just a few notes from the book. Get it for yourself and read every page of it.