Management is the process of planning, organizing, leading, and controlling various elements within an organization, such as people, finances, operations, and strategic initiatives. Consequently, social media management is the process of planning, implementing, and overseeing an organization’s presence on various social media platforms to achieve specific goals. In other words, social media management is the process of creating, scheduling and analyzing social media content to achieve your business’s goals and objectives. Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, Medium, and so on are social media platforms where this management process takes place. 

Every business has management processes such as HR management, financial management, production management, sales & marketing management, and so on. Social media management falls under digital marketing, which also falls under marketing management. Social media has become a crucial aspect of any business’s marketing strategy. Because we live in a digital era, businesses have to use contemporary technology to do business.  

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Key Activities of Social Media Management

Here’s how the key management principles apply to social media management:

  1. Planning: Social media management involves developing a strategic plan that aligns with your business’s overall objectives. You identify the target audience, select appropriate social media platforms, and define the tone, messaging, and content strategy. You also set goals such as increasing followers, driving website traffic, or generating leads.
  2. Organizing: Social media management is about how to organize the resources required for social media activities. You create content calendars, schedule posts, and coordinate with content creators, graphic designers, and copywriters. You also establish guidelines for consistent branding, voice, and visual identity across platforms. Moreover, you run social media ads for your business.
  3. Leading: Social media management includes leading the social media team or collaborating with other departments to execute the social media strategy. You provide guidance on content creation, engagement techniques, and community management. You inspire the team to deliver compelling and relevant content and ensure effective communication with the audience. Here are 10 social media trends for businesses in Ghana for 2023.
  4. Controlling: Social media management also monitors and measures the performance of social media activities. You track metrics such as engagement rates, reach, conversions, and sentiment analysis. Based on the data, you evaluate the effectiveness of different campaigns and tactics, make adjustments, and optimize future strategies.

The Benefits of social media management for Businesses

Social media management offers numerous benefits for businesses. Firstly, it allows businesses to build brand awareness. When you have a new business, product, or service people may not know about it. Therefore, you may have to start making noise about it to generate some awareness about it. This is called brand awareness. There are millions of Ghanaians active on Facebook, Instagram, YouTube, TikTok, and so on. Therefore you have the opportunity to reach them with your business.

Next time you go to Facebook, Instagram, or any of these platforms, you will notice that you will see posts of businesses you never knew about. Not only that, but you will also see your friends or those you follow posting about businesses, products, or services. That way, through social media, you have become aware of these businesses and their goods or services.

Secondly, social media helps businesses to connect with their audience and build relationships with potential customers. By creating engaging content and responding to comments and messages, you can establish your business as trustworthy and reliable. 

There are some businesses that are not interested in DMs. Others even disable their comments sections under their posts. One of my clients hinted that such businesses are usually fraudulent businesses. When you behave as such on social media, it can give people a negative impression about you.

Let me give you an example, recently GTV Ghana’s social media account has become active, even though its TV viewership may not have necessarily increased. This is because whoever is handling their account is publishing engaging posts and comments. This has led people to follow and interact with GTV Ghana’s social media accounts (especially Facebook) more than before.

Finally, social media management can drive sales by promoting products or services and encouraging followers to make a purchase. When it comes to this, it has to be done well. Posting pictures of your products is not marketing per se. What you have to do is to apply the management principles to your social media strategy.

CLICK HERE to Submit a FREE Instagram account review. We will analyse your account and you give personalized feedback suggesting ways to optimize your profile and content to get more sales.

How to create a social media strategy

Creating a social media strategy is essential for any business looking to effectively manage their social media presence. Start by defining your goals and objectives, such as increasing brand awareness or driving sales. Next, identify your target audience and the social media platforms they are most active on. Then, develop a content plan that aligns with your goals and resonates with your audience. Finally, track your progress and adjust your strategy as needed to ensure you are meeting your goals and effectively engaging with your audience. You can look at my recommendations for the best social media strategy for 2023.

Conclusion

Social media management involves developing a social media strategy, creating engaging content, scheduling posts, and analyzing the results to improve future content. It is essential for businesses of all sizes, as it allows them to connect with their audience, build brand awareness, and ultimately drive sales.

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