PIZZAMAN-CHICKENMAN

It’s the flagship brand of CEQA Food & Beverages Ghana, a fully Ghanaian-owned company aiming to deliver “the best of meals” across Ghana and beyond .

Officially launched in January 2018 on KNUST’s Mango Road campus in Kumasi by students Christian Boakye‑Yiadom and Ebenezer Essuman‑Amankawah, it quickly grew into the nation’s largest fast‑food operator .

📍 Concept & Offerings

Combines two complementary brands: Pizzaman (pizza-focused) and Chickenman (rice-and-chicken specialists), unified under one umbrella .

Menu features include pizza (with unique flavors like tuna and Asti pizza), chicken wings, fried rice, jollof rice, and desserts .

🌍 Growth & Presence

As of September 2024, around 75 branches nationwide; grew to 82+ by October 2024, and reported 90+ outlets more recently — making it Ghana’s largest fast‑food chain .

Serves all major cities with many branches in Accra and Kumasi, including store-first innovations like 24‑hour outlets and drive‑thrus.

🎯 Brand Identity & Strategy

Built on digital engagement, targeting Gen Z with a robust mobile app (CHRIS B), WhatsApp chatbot ordering, and active presence on TikTok and Instagram .

Leverages influencer partnerships and pop‑culture tie‑ins—collaborating with artists like KiDi, Mona 4Real, Schardo Mitch, Nana Mitch, and AMG Deuces .

Introduced community initiatives such as the “LunchTime Initiative”, bringing meals to workplaces like the Ghana National Fire Service .

⭐ Vision & Values

Envisions becoming West Africa’s leading fast‑food chain, offering organic, quality, and affordable meals accessible to the everyday consumer .

Places strong emphasis on youth-centric digital innovation, customer convenience, and community connection.

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📌 Quick Snapshot

Aspect Details

Founded Jan 2018, KNUST Mango Road, Kumasi
Founders Christian Boakye-Yiadom & Ebenezer Essuman-Amankawah
Parent Company CEQA Food & Beverages Ghana
Offerings Pizza, chicken wings, jollof rice, fried rice, desserts
Branches 75–90+ across Ghana
Unique Features 24h outlets, drive-thrus, digital ordering, strong social presence
Vision To be the top fast-food brand in Ghana & West Africa
Core Values Quality, innovation, accessibility, community.