Power words are words and phrases that are carefully chosen for their ability to evoke strong emotions, create a sense of urgency, and capture the reader’s attention. These words are used in various forms of communication, such as marketing, advertising, copywriting, sales pitches, and even everyday conversation.  Power words are important because they can: Emotional […]

Blogging is like journalism. In traditional marketing, businesses have to buy ad spaces in newspapers/magazines (e.g. Daily Graphic). This is what they do so they can reach their target audience. But in our digital world, a business blog is like your business having its own newspaper/magazine. This is why writing a blog for your small […]