Social Media

pay social media platforms

What Happens If We Should Pay for Using Social Media Platforms?

Social media, once the free and open gateway to the digital world, is undergoing a transformation that might have profound implications for businesses in Ghana. In an era where we’ve grown accustomed to connecting, advertising, and sharing content without a fee, a shift is happening. The giants like Twitter (now known as X), Facebook, Instagram, […]

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twitter-x marketing for businesses

Twitter/X Marketing: A Beginner’s Guide

In 2023, Twitter/X had 1.15 million users in Ghana, making it a significant platform for reaching a local audience. Let’s unravel the potential of Twitter marketing for beginners in the Ghanaian context. What is Twitter Marketing? Twitter marketing is using the social media platform Twitter (now known as X) to promote and advertise your products,

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