Ghana Business Guides

A sales-focused business owner is someone who places a primary emphasis on driving revenue and generating sales. Beyond merely offering products or services, they adopt a proactive approach to selling, constantly seeking opportunities to engage customers, overcome objections, and close deals. Benefits of Being a Sales-Focused Business Owner A. Increased Revenue and Profits When you […]

In sales, objections are like roadblocks on the path to closing a deal. They’re the hesitations, doubts, or concerns that potential customers express, hindering the smooth progression of a sales conversation.  Picture this: you’re in the middle of a promising sales pitch, and suddenly, your prospect throws out a challenge or raises a concern.  That’s

When it comes to selling to customers who aren’t familiar with your business, picture this: You’re standing in a bustling marketplace, surrounded by vendors offering their wares. Each one vies for attention, shouting about their products and services, hoping to attract potential buyers. Amidst this cacophony, how do you make your voice heard? How do