What is the purpose of having a good web design? Is it to improve rankings in search engines like Google and Bing? What about getting traffic? Many of them? No, these are not the goals. If that is your intention, your website marketing strategy is flawed.

If you’re wondering what a website marketing strategy is, it refers to incorporating your website into your sales & marketing strategy.

Market activation should be the goal of your web design marketing strategy. Market activation refers to the process of moving a customer from one stage of the customer journey to the next.

Before purchasing any product or service, every customer goes through a series of stages.

The stages of the customer journey are:
1) being aware of what they want to buy,
2) searching on who to buy from,
3) buying from one of the options they had,
4) coming back to buy something more, and
5) recruiting others to buy from the supplier.

Your marketing campaign’s goal (including web design marketing) should be to propel the customer to the next level of the journey. For example, if a customer is debating between your offering and that of competitors, your website design marketing strategy should persuade them to buy from you instead.

You’ll need a team of website designers who understand both marketing goals and the technical aspects of web design. That is why you have to contact us to design a website for you.

Our web design services cost GHC 2,000 for the first year and GHC 1,200 per year after that. You can place your order by clicking here.

You can also reach us at bisa@ghanayellowpages.com.

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