PICCADILLY GHANA LIMITED

Piccadilly Biscuits Limited, popularly referred to as Piccadilly Ghana Limited, is one of Ghana’s oldest and most beloved biscuit manufacturing companies, known for its rich heritage, consistent quality, and trusted household biscuit brands.

Founded over six decades ago, Piccadilly is a family-owned Ghanaian company with a strong legacy in the West African food industry. The company is headquartered in North Kaneshie, Accra, and operates a state-of-the-art production facility that supplies biscuits across Ghana and neighboring countries.

⸻

🏭 What They Do

Piccadilly specializes in the production of high-quality, affordable biscuits and snack products for the Ghanaian and wider West African market. Their biscuits are locally manufactured using a blend of traditional recipes and modern food technology. Over the years, they have become a staple in homes, schools, and shops nationwide.

⸻

🍪 Popular Products

Piccadilly is known for several iconic biscuit brands including:
• Coreen Biscuits (popularly nicknamed “Hye Me Ma”) – soft, sweet shortbread-like biscuits
• Piccadilly GEM – round chocolate or vanilla biscuits with cream filling
• Malt & Milk Biscuits – energy-rich snacks great for breakfast or school lunch
• Digestive Biscuits – hearty, healthy-style biscuits often used in baking or paired with tea

These products are distributed through a wide network of retail shops, supermarkets, and wholesalers across Ghana, and are trusted by generations of consumers.

⸻

💼 Ownership & Leadership

Piccadilly is a proudly Ghanaian business. The company was founded by the Eid family, and is currently run by the fourth generation, led by William Eid. The founder, Dr. Samir Eid, built the company on values of quality, consistency, and community—principles that still guide the brand today.

⸻

🌍 Vision & Mission
• Vision: To be Ghana’s most trusted and accessible biscuit brand, delivering quality snacks that blend tradition with innovation.
• Mission: To produce nutritious and enjoyable biscuits for every Ghanaian home, using locally relevant recipes, affordable pricing, and a strong commitment to customer satisfaction.

⸻

🤝 Customer Focus & Distribution

Piccadilly’s success is rooted in its strong customer loyalty and wide accessibility. Their products are:
• Found in grocery shops, schools, and market stalls across the country
• Distributed through a dedicated delivery fleet
• Manufactured locally, ensuring freshness and consistent supply

The brand appeals to all age groups, especially families and children, and continues to innovate with new flavors and packaging.

⸻

📱 Brand Presence & Public Engagement

Piccadilly is active on social media platforms like Facebook, Instagram, and Twitter, where they engage customers through giveaways, product announcements, and nostalgic storytelling.
• Their messaging emphasizes heritage, family values, and affordable indulgence, making their products both emotional and functional for customers.