If you want to reach more potential customers and grow your business, you need to focus on Instagram marketing. Instagram is one of the most popular social media networks, and it’s used by about 2 million Ghanaians every month. If you want to increase your brand awareness and grow your business, you need to know […]
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Blogging is like journalism. In traditional marketing, businesses have to buy ad spaces in newspapers/magazines (e.g. Daily Graphic). This is what they do so they can reach their target audience. But in our digital world, a business blog is like your business having its own newspaper/magazine. This is why writing a blog for your small
Blogging for Business Growth: A Step-by-Step Guide for Small Business Owners Read More »
Market research is vital if you want the small business you want to start to succeed. Here’s a step-by-step guide on how small businesses in Ghana can conduct market research: Define your research objectives Start by clearly defining your research objectives. Determine what specific information you need to gather and what questions you want to
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