There are many businesses doing the same thing you are doing. But how do you distinguish yourself from them? With a strong brand message, you can set yourself apart from the crowd. Your brand must speak to your target audience. This is what you have to do in describing your business when listing it here on Ghana Yellow Pages. That is, in the Description box on the Add Listing page. These four elements will help you write an outstanding business description: target audience, values, emotions, and benefits.

Kindly note that in the Description box on the Add Listing page, you will use these to describe your business in the first paragraph. Before you list your goods and services, and any further information.

Target audience: Who are you trying to reach? Who are the kinds of people who form an ideal customer for you? For example, young or old, male or female, low-income or high-income earners, busy or leisure, married or single, and so on. Your target audience can be a combination of some of these plus ones not even mentioned here.

Values: What qualities do your target audience value? What do they cherish? What are the most important things to them? Capture the ones your business can honestly deliver.

Emotions: When people do business with you, how do you want them to feel? What emotions do want them to have after each transaction? Do you want them to feel happy, safe, loved, and so on? Use them in your business description.

Benefits: What are the main advantages of using your products? Is it price, durability, delivery, and so forth?

Here at Ghana Yellow Pages, we describe our business with one phrase, “Growing businesses by bringing customers”. Our business is to bring your business more customers so that your business can grow. This is our mission, vision, and tagline all in one phrase. Our target audience is low-income business owners who are not okay with the number of clients they have. Or do not know how to get clients. We know they value growth; that’s the most important thing to them. And we want to make them happy. So we bring them a service that will help them by getting them more customers either for free or for a small amount of money. Our main advantage is that our website is not just a business directory. It is a cost-effective marketing tool for businesses.

Now, it is your turn to craft something powerful to tell your potential clients what your business is all about.

Comments

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