There are three types of Instagram profile accounts. They are Personal, Creator, and Business. When open an Instagram account, you are automatically given the personal type. That is the default account. Therefore as a business, you will have to change it. The creator is for influencers. Do not use Personal or Creator for your business. You have to switch it to the Business account type. Instagram made the Business specifically for retailers, local businesses, brands, organizations, and service providers. However, when you’re done converting the profile to a Business account, you will have to choose from the Instagram business categories list the classification you belong to.
The Instagram Business Categories are a set of predefined industry classifications that help users identify and categorize different types of businesses on the platform. These categories allow businesses to showcase their niche and make it easier for potential customers to find them when searching for specific products or services. By selecting a relevant business category, you can increase your visibility and reach your target audience more effectively.
The Importance of Choosing the Right Category
Selecting the appropriate business category on Instagram is crucial for several reasons.
Firstly, it helps Instagram users discover businesses that align with their interests or requirements, enabling more targeted searches.
Secondly, it allows businesses to tap into a specific community or customer base that is interested in their products or services.
Lastly, it enhances the overall credibility and professionalism of a business profile, making it more attractive to potential customers.
According to Instagram, these features will be available to you when you use a professional account (business or creator):
- Professional Dashboard: Access a dashboard that allows you to track your performance, explore professional tools, and discover educational information curated by Instagram.
- Linked permissions: When linking an Instagram account to a Facebook page, admins, editors, and other page roles will have equal permissions on the associated Instagram account.
- Contact information: Add a Contact button to your professional account, displaying directions, phone number, and/or email address. You can edit this information and anyone who taps the Contact button can see it.
- Category label: A category is displayed below the profile image, reflecting the category of your linked Facebook page. You can choose to display or hide this category label on your public profile.
- Insights: Gain access to Instagram Insights, providing information about your followers, their online activity, and more. You can also view insights for individual posts to analyze their performance and engagement.
- Secondary inbox: Access an inbox with Primary and General tabs, allowing you to organize messages and control notifications.
- Ranked requests: Sort your message requests either by the received date or by top accounts.
How to Switch To an Instagram business account
Personal profiles show the “Switch to professional account” option in the settings. Use it for a professional account. But then choose the Business profile type.
Steps to Choose a Business Category on Instagram
Have a look at the full list below then come back to this section to go through the steps in how to
- Open your Instagram app and go to your business profile.
- Tap on “Edit Profile” and scroll down to the “Business Information” section.
- Look for the “Category” field and click on it to open the list of available categories.
- Browse through the options and select the most relevant category that best represents your business.
- Save your changes, and your updated category will be reflected on your profile.
Instagram Business Categories Full List:
Instagram offers a diverse range of business categories to accommodate various industries and niches. This list can change over time, but this is the current Instagram business categories list:
A
- Abortion service
- Abruzzo restaurant
- Academic camp
- Accident and emergency department
- Accountant Accessories
- Acehnese restaurant
- Actor
- Acupuncturist
- Addiction resources centre
- Addiction service
- Addiction treatment centre
- Adoption service
- Adult entertainment club
- Adult entertainment service
- Advertising agency
- Advertising/marketing
- Aerospace company
- Afghan restaurant
- African Methodist Episcopal Church
- African restaurant
- Agriculture
- Agriculture cooperative
- Agriculture service
- AIDS resource centre
- Air quality monitoring site
- Aircraft dealership
- Airline company
- Airline industry service
- Airport
- Airport lounge
- Airport shuttle service
- Airport terminal
- Album
- Alcohol addiction treatment centre
- Allergist Alto singer
- Alternative & holistic health service
- Amateur sport league
- Amateur sport team
- American restaurant
- Amphitheatre
- Amusement & theme part
- Anaesthetist
- Anglican Church
- Anhui restaurant
- Animal rescue service
- Animal shelter
- Animals
- Animals and pets
- Animator
- Antiques shop
- Aosta restaurant
- Apostolic Church
- App page
- Apparel & clothing
- Appliance manufacturer
- Appliance repair service
- Appliances
- Aquarium
- Aquatic pet shop
- Arcade
- Architectural designer
- Armed forces
- Art gallery
- Art Museums
- Artist Art
- Arts & craft shop
- Arts & entertainment
- Arts & humanities website
- Asian fusion restaurant
- Asian Restaurant
- Assemblies of god
- Assistant film director
- Astrologist
- Astrologist & psychic
- At-home service
- ATV dealership
- ATV hire
- ATV recreation park
- Auction house
- Audiologist
- Audio-visual equipment shop
- Auditorium
- Australian restaurant
- Austrian restaurant
- Author
- Automation service
- Aviation repair station
- Aviation school
- Avionics shop
- Awadhi restaurant
- Awning supplier
- Azerbaijani restaurant
B
- Baby & children’s clothing shop
- Baby goods/Children’s goods
- Babysitter
- Backing vocalist
- Baden restaurant
- Badminton court
- Bag & suitcase shop
- Bag and suitcase company
- Bags/Luggage
- Bakery
- Balloon Port
- Ballroom
- Band
- Bank
- Bank equipment & service
- Bankruptcy lawyer
- Baptist Church
- Bar
- Bar & grill
- Barbecue restaurant
- Barber’s
- Bartender school
- Bartending service
- Baseball field
- Baseball stadium
- Basilicata restaurant
- Basketball arena
- Basketball court
- Basque restaurant
- Bass guitarist
- Bass singer
- Batting cage
- Bavarian restaurant
- Bay
- Beach
- Beach resort
- Beatboxer
- Beauty salon
- Beauty shop
- Beauty supplier
- Beauty supply shop
- Beauty, cosmetic & personal care
- Bed and breakfast
- Beer Garden
- Betting shop
- Bicycle repair service
- Bicycle shop
- Bike hire
- Bike trail
- Bingo hall
- Biographer
- Biotechnology company
- Blinds & curtains shop
- Block of flats
- Block of flats
- Blogger
- Blood donor centre
- Board game
- Boat dealership
- Boat hire
- Boat service
- Boat tour agency
- Boat/Ferry company
- Boating/Sailing instructor
- Boiler installation & repair service
- Book
- Book series
- Book shop
- Bossam/Jokbal restaurant
- Botanical garden
- Bottled water supplier
- Bottled water company
- Boutique
- Bowling alley
- Brand
- Brazilian restaurant
- Breakfast & brunch restaurant
- Brewery
- Bridal shop
- Bridge
- British restaurant
- Broadcasting & media production company
- Brokerage
- Bubble tea shop
- Buddhist temple
- Buffet restaurant
- Builders merchants
- Builders merchants
- Building materials
- Bulgarian restaurant
- Bunsik restaurant
- Bus route
- Bus station
- Bus tour agency
- Business & economy website
- Business centre
- Business consultant
- Business service
- Business supplies service
- Butcher’s shop
C
- Café
- Cambodian restaurant
- Camera operator
- Camera shop
- Camera/Photo
- Campsite
- Campus building
- Can receive leads
- Canadian restaurant
- Canal
- Canoe and kayak hire
- Cantonese restaurant
- Capital building
- Car dealership
- Car hire
- Car wash
- Caravan dealer
- Caravan dealership
- Caravan park
- Career counsellor
- Caretaking service
- Cargo & freight company
- Carpenter
- Carpet & flooring shop
- Cars
- Cash machine/ATM
- Catalan restaurant
- Caterer
- Catholic Church
- Cause
- Cemetery
- Chaat place
- Chamber music ensemble
- Champagne bar
- Charity or second-hand shop
- Charity organisation
- Cheese shop
- Chef
- Chemical company
- Chettinad restaurant
- Chicken shop
- Child development
- Child protection service
- Childcare service
- Children and parenting
- Chilean restaurant
- Chimney sweep
- Chinese restaurant
- Chinese restaurant
- Chiropractor
- Church
- Church of Christ
- Church of God
- Church of Jesus Christ of Latter-day saints
- Cinema
- Cinematographer
- Circus
- City Hall
- City infrastructure
- Cleaning service
- Clothing (brand)
- Clothing company
- Clothing distributor
- Clothing shop
- Coach
- Coffee shop
- Comedian
- Comedy club
- Commercial & industrial
- Commercial & industrial equipment supplier
- Commercial bank
- Commercial equipment
- Commercial property agent
- Commercial van dealership
- Community
- Community centre
- Community group
- Community organisation
- Computer and internet website
- Computer company
- Computer repair service
- Computer training school
- Computers (brand)
- Consulting agency
- Contractor
- Convenience store
- Convent & monastery
- Crafts
- Creative director
- Credit counselling service
- Credit union
- Creperie
- Cricket ground
- Criminal lawyer
- Crisis Prevention Centre
- Cruise line
- Cuban restaurant
- Cultural centre
- Cultural gift shop
- Cupcake shop
- Currency exchange
- Cycling studio
- Czech restaurant
D
- Dairy farm
- Damage restoration service
- Dance club & nightclub
- Dance school
- Dance studio
- Dancer
- Dating service
- Day spa
- Deck & patio builder
- Defence company
- Deli
- Demolition & excavation company
- Dentist & dental surgery
- Department store
- Dermatologist
- Design & fashion
- Designer
- Dessert shop
- Dhaba restaurant
- Diagnostic centre
- Dialysis clinic
- Digital creator
- Dim sum restaurant
- Diner
- Disability service
- Disc golf course
- Discount shop
- Dive bar
- Divorce & family lawyer
- DJ
- Doctor
- Dog breeder
- Dog park
- Dog breeding kennel
- Dog trainer
- Dog walker
- Dominican restaurant
- Donburi restaurant
- Dosa restaurant
- Doughnut shop
- Drink-driving restaurant
- Drink-driving solicitor
- Drive-in cinema
- Drive-in restaurant
- Driver and Vehicle Standards Agency
- Driver improvement course
- Driving range
- Driving school
- Drug addiction treatment centre
- Drummer
- Dry-cleaner
- Duty-free shop
E
- Eastern European restaurant
- Eastern Orthodox Church
- E-cigarette shop
- Eco tour agency
- E-commerce website
- Ecuadorian restaurant
- Editor
- Editorial/opinion
- Education
- Education research centre
- Education supply shop
- Education website
- Educational consultant
- Egyptian restaurant
- Elected official
- Electric vehicle dealership
- Electrician
- Electricity provider
- Electronics
- Electronics company
- Electronics shop
- Emergency rescue service
- Emergency roadside service
- Emilia-Romagna restaurant
- Employment agency
- Endocrinologist
- Endodontist
- Energy company
- Engineering service
- Entertainment lawyer
- Entertainment service
- Entrepreneur
- Environmental conservation organisation
- Environmental consultant
- Environmental service
- Episcopal Church
- Episode
- Equestrian centre
- Escape game room
- Escrow service
- E-sports league
- E-sports team
- Essayist
- Estate agent
- Estate planning solicitor
- Ethiopian restaurant
- Ethnic food shop
- European restaurant
- Evangelical Church
- Event
- Event planner
- Event videographer
- Exchange programme
- Executive film producer
- Exotic car hire
F
- Family therapist
- Family-style restaurant
- Fan page
- Farm
- Farmer’s market
- Fashion accessories
- Fashion designer
- Fashion model
- Fashion stylist
- Fast food restaurant
- Fence and gate contractor
- Fencing club
- Fertility doctor
- Festival
- Film
- Film Character
- Film director
- Film/television studio
- Finance
- Financial consultant
- Financial service
- Fire station
- Fitness model
- Fitness trainer
- Fjord/Loch
- Flea market
- Flight school
- Florist
- Flyboarding centre
- Fondue restaurant
- Food and drink
- Food consultant
- Food delivery service
- Food service distributor
- Food stall
- Food wholesaler
- Football pitch
- Football stadium
- Franchise broker
- Franchising service
- French restaurant
- Friendships
- Friuli Venezia Giulia restaurant
- Frozen yogurt shop
- Fruit & vegetable shop
- Fujian restaurant
- Full Gospel Church
- Funeral service & cemetery
- Furniture
- Furniture repair & upholstery service
- Furniture shop
G
- Gelateria
- Game publisher
- Gamer
- Games/Toys
- Gaming video creator
- Garage door service
- Garden centre
- Gardner
- Gas & chemical service
- Gastropub
- Gay bar
- Genealogist
- General dentist
- General Practitioner
- Geological service
- Georgian restaurant
- German restaurant
- Gerontologist
- Gift shop
- Glass & mirror shop
- Glass blower
- Glass manufacturer
- Glass service
- Gluten-free restaurant
- Goan restaurant
- Go-kart track
- Golf buggy dealership
- Golf course & country club
- Golf instructor
- Government building
- Government official
- Government organisation
- Government website
- GP practice
- Graphic designer
- Greek restaurant
- Groomer
- Guatemalan restaurant
- Guitarist
- Guizhou restaurant
- Gujrati restaurant
- Gukbap restaurant
- Gun shop
- Gutter cleaning service
- Gym/Physical fitness centre
- Gymnastic centre
H
- Hainan restaurant
- Hair extension service
- Hair removal service
- Hair replacement service
- Hair salon
- Hair stylist
- Haitian restaurant
- Halal restaurant
- Halfway house
- Halls of residence
- Harbour
- Hardware shop
- Hat shop
- Health & wellness website
- Health food restaurant
- Health food shop
- Health spa
- Health/Beauty
- Healthcare administrator
- Heating, ventilating & air conditioning service
- Hedge fund
- Henan restaurant
- Hessian restaurant
- Hiking trail
- Himalayan restaurant
- Hindu temple
- Historical tour agency
- History and philosophy
- History museum
- Hobby shop
- Hockey arena
- Hockey pitch/rink
- Home
- Home & garden shop
- Home & garden website
- Home businesses
- Home decor
- Home goods shop
- Home improvement
- Home inspector
- Home removal company
- Home security company
- Home staging company
- Honduran restaurant
- Hong Kong restaurant
- Hospital
- Hostel
- Hot air balloon tour agency
- Hot dog restaurant
- Hot pot restaurant
- Hot spring
- Hotel
- Hotel resort
- Household supplies
- Huaiyang restaurant
- Hubei restaurant
- Hunan restaurant
- Hungarian restaurant
- Hyderabadi restaurant
I
- Iberian restaurant
- Ice cream shop
- Ice skating rink
- Illustrator
- Image consultant
- Immigration lawyer
- Imperial restaurant
- Independent Church
- Indian restaurant
- Indo-Chinese restaurant
- Indonesian restaurant
- Industrial company
- Information technology company
- Inn
- Insurance agent
- Interdenominational Church
- Intergovernmental organisation
- Interior design studio
- Internet café
- Internet company
- Internet lawyer
- Internet marketing service
- Internet service provider
- Internist (internal medicine)
- Investing service
- Investment bank
- Iranian restaurant
- Irish pub
- Irish restaurant
- Israeli restaurant
- Italian restaurant
J
- Jain restaurant
- Jamaican restaurant
- Janguh restaurant
- Japanese restaurant
- Javanese restaurant
- Jazz & blues club
- Jazz band
- Jet ski hire
- Jewellery & watches company
- Jewellery & watches shop
- Jewellery wholesaler
- Jewellery/Watches
- Jiangxi restaurant
- Jobs and occupations
- Journalist
- Just for fun
- Juvenile lawyer
K
- Kaiseki restaurant
- Karaoke
- Karnataka restaurant
- Kashmiri restaurant
- Kennel
- Kerala restaurant
- Keyboardist
- Kingdom hall
- Kitchen & bathroom contractor
- Kitchen/Cooking
- Kiteboard centre
- Korean restaurant
- Kosher restaurant
- Kurdish restaurant
- Kushikatsu restaurant
L
- Labour & employment law solicitor
- Landlord & tenant lawyer
- Landmark & historical place
- Landscape company
- Language school
- Laser hair removal service
- Laser tag centre
- LASIK/Laser eye surgeon
- Latin American restaurant
- Laundromat
- Law enforcement agency
- Lawyer & law firm
- Lead vocalist
- Lebanese restaurant
- Legal
- Legal service
- Library
- Librettist
- Lift service
- Light rail station
- Lighthouse
- Lighting shop
- Ligurian restaurant
- Limo service
- Lingerie & underwear shop
- Literary arts
- Literary critic
- Literary Editor
- Live & raw food restaurant
- Live music venue
- Livery stable
- Loan service
- Lobbyist
- Local & travel website
- Local service
- Locksmith
- Lodge
- Logging contractor
- Lombard restaurant
- Lottery retailer
- Luggage service
- Lumberyard
- Lunge
- Lutheran Church
- Lyricist
M
- Macanese restaurant
- Machine shop
- Magazine
- Magician
- Maharashtrian restaurant
- Maid & butler
- Main road
- Make-up artist
- Malaysian restaurant
- Malpractice solicitor
- Management service
- Manchu restaurant
- Marche restaurant
- Marching band
- Marina
- Marine service station
- Marine supply shop
- Market research consultant
- Marketing agency
- Marriage counsellor
- Martial arts school
- Masonry contractor
- Massage school
- Massage service
- Massage therapist
- Mastering engineer
- Maternity and nursing clothes shop
- Maternity clinic
- Mattress manufacturer
- Mattress shop
- Mattress wholesaler
- Meat wholesaler
- Media
- Media agency
- Media/news company
- Medical & health
- Medical cannabis dispensary
- Medical centre
- Medical equipment supplier
- Medical lab
- Medical research centre
- Medical school
- Medical service
- Medical spa
- Medical supply shop
- Meditation centre
- Mediterranean restaurant
- Menadiones restaurant
- Mennonite Church
- Men’s clothes shop
- Mental health service
- Merchandising service
- Metal fabricator
- Metal plating service
- Metal supplier
- Methodist Church
- Mexican restaurant
- Middle Eastern restaurant
- Middle school
- Military base
- Military lawyer
- Miniature golf course
- Mining company
- Mission
- Mobile building service
- Mobile phone shop
- Model
- Modelling agency
- Modern art museum
- Modern European restaurant
- Molecular gastronomy restaurant
- Molise restaurant
- Mongolian restaurant
- Monjayaki restaurant
- Monument
- Moroccan restaurant
- Mortgage brokers
- Mosque
- Motel
- Motivational speaker
- Motor vehicle company
- Motorbike dealership
- Motorcycle manufacturer
- Motorcycle repair centre
- Motorhome hire
- Motorhome repair centre
- Motorsport shop
- Mountain biking shop
- Museum
- Music and audio
- Music award
- Music chart
- Music producer
- Music production studio
- Music school
- Music video
- Musical instrument shop
- Musician
- Musician/band
N
- Nabe restaurant
- Nail artist
- Nail station
- Nanny
- National forest
- National park
- Nature reserve
- Naturopath
- Nazarene Church
- Neapolitan restaurant
- Nepalese restaurant
- Nephrologist
- Neurologist
- New American restaurant
- New vehicle
- News & media website
- News personality
- Newsagent
- Newspaper
- Nicaraguan restaurant
- Nigerian restaurant
- Night market
- Non-denominational Church
- Non-governmental organisation (NGO)
- Non-profit organisation
- North Indian restaurant
- Not a business
- Notary public
- Novelist
- Nursery
- Nursery and garden centre
- Nursing agency
- Nursing home
- Nursing school
- Nutritionist
O
- Observatory
- Obstetrician-gynaecologist
- Occupational health and safety service
- Occupational therapist
- Office equipment shop
- Office supplies
- Oil lube & filter service
- Okonomiyaki restaurant
- Oncologist
- Onsen
- Opera house
- Ophthalmologist
- Optician
- Optometrist
- Oral surgeon
- Orchestra
- Orchestrator
- Organic food shop
- Orthodontist
- Orthopaedist
- Orthotics & prosthetics service
- Osteopath
- Otorhinolaryngologist (ENT surgeon)
- Outdoor & sporting goods company
- Outdoor equipment shop
- Outlet shop
P
- Packaging supplies & service centre
- Padangnese restaurant
- Paddle boarding centre
- Paediatric dentist
- Paediatrician
- Paintball centre
- Painter
- Painting lessons
- Pakistani restaurant
- Palace
- Palatine restaurant
- Panamanian restaurant
- Paraguayan restaurant
- Park
- Parsi restaurant
- Party and entertainment service
- Party supply & rental service
- Passport & visa service
- Patio/Garden
- Paving & asphalt service
- Pawn shop
- Performance & event venue
- Performance art
- Performance art theatre
- Performance vehicle dealership
- Performing arts
- Performing arts school
- Periodontist
- Persian/Iranian restaurant
- Personal assistant
- Personal blog
- Personal chef
- Personal coach
- Personal injury lawyer
- Peruvian restaurant
- Pest control service
- Pet
- Pet adoption service
- Pet breeder
- Pet groomer
- Pet service
- Pet shop
- Pet sitter
- Pet supplies
- Petrol station
- Petroleum service
- Petting zoo
- Pharmaceutical company
- Pharmaceuticals
- Pharmacy/Chemists
- Pho restaurant
- Phone/Tablet
- Photographer
- Photography and videography
- Physiotherapist
- Picnic ground
- Piedmont restaurant
- Pier
- Pilates studio
- Pizza place
- Planetarium
- Plastic fabricator
- Plastic manufacturer
- Plastic surgeon
- Playground
- Playwright
- Plumbing service
- Podcast
- Podiatrist
- Poet
- Poke restaurant
- Police station
- Polish restaurant
- Political candidate
- Political party
- Politician
- Politician organisation
- Polynesian restaurant
- Pond
- Pop-up shop
- Port
- Portable toilet hire
- Portuguese restaurant
- Post office
- Powder coating service
- Primary school
- Printing service
- Prison & rehabilitation facility
- Private bus service
- Private investigator
- Private members club
- Private plane charter
- Private school
- Producer
- Product/service
- Professional networking
- Professional sports team
- Property
- Property company
- Property developer
- Property investment company
- Property management company
- Property service
- Property title & development
- Property valuation property lawyer
- Psychologist
- Psychotherapist
- Pub
- Pub/Bar
- Public & government service
- Public figure
- Public garden
- Public relations agency
- Public service
- Public square
- Public swimming pool
- Public transport stop
- Public utility company
- Publisher
- Puerto Rican restaurant
- Puglia restaurant
- Pulmonologist
- Punjabi restaurant
Q
Quay
R
- Racing track
- Racquetball court
- Radio station
- Radiologist
- Rafting/Kayaking centre
- Railway company
- Railway station
- Rajasthani restaurant
- Ramen restaurant
- Rapper
- Record label
- Recreation & sport website
- Recreation centre
- Recreational spot recruiter
- Recreational vehicle dealership
- Recycling centre
- Reference website
- Reflexologist
- Refrigeration service
- Regional website
- Religious book shop
- Religious centre
- Religious organisation
- Religious school
- Removals supply shop
- Rental shop
- Rent-to-own shop
- Reproductive series
- Reptile pet shop
- Reservoir
- Residence
- Restaurant
- Restaurant supply shop
- Restaurant wholesaler
- Retail bank
- Retail company
- Retirement and assisted living facility
- Rheumatologist
- Robotics company
- Rock climbing gym
- Rock climbing spot
- Rodeo
- Roller-skating rink
- Roman restaurant
- Romanian restaurant
- Roofing service
- Rose garden
- Rugby field
- Rugby stadium
- Russian restaurant
S
- Safety & first aid service
- Sake bar
- Salad bar
- Salsa club
- Salvadoran restaurant
- Samgyetang restaurant
- Sandblasting service
- Sandwich shop
- Sardinian restaurant
- Sardinian restaurant
- Satire/parody
- Saxon restaurant
- Scandinavian restaurant
- School
- School fundraiser
- School sport league
- School sport team
- School transport service
- Science and tech
- Science museum
- Science website
- Science, technology & engineering
- Scientist
- Scooter hire
- Scottish restaurant
- Screen painting & embroidery
- Scuba diving centre
- Scuba diving instructor
- Sculptor
- Sculptor garden
- Seafood restaurant
- Seaplane base
- Seasonal shop
- Secondary school
- Secretarial service
- Security guard service
- Self-storage facility
- Senegalese restaurant
- Septic tank service
- Serviced apartments
- Set artist
- Set decorator
- Seventh Day Adventist Church
- Sewer service
- Sewing and alterations
- Sex therapist
- Shaved ice shop
- Shoe repair shop
- Shoe shop
- Shooting range
- Shooting/Hunting range
- Shopping & retail Shopping service
- Shopping centre
- Shopping district
- Show
- Sicilian restaurant
- Sightseeing tour agency
- Signs & banner service
- Sikh temple
- Singaporean restaurant
- Singer
- Skate shop
- Skatepark
- Ski & snowboard shop
- Ski resort
- Skiing & snowboarding school
- Skincare service
- Skydiving centre
- Slovakian restaurant
- Smoothie & juice bar
- Snack van
- Snorkelling spot
- Soba restaurant
- Social club
- Social media agency
- Social service
- Society & culture website
- Software
- Software company
- Solar energy company
- Solar energy service
- Song
- Songwriter
- Soprano singer
- Sorority & fraternity
- Soul food restaurant
- Sound engineer
- Soup restaurant
- South African restaurant
- South Indian restaurant
- South Tyrolean restaurant
- Southern American restaurant
- South-western American restaurant
- Souvenir shop
- Spa
- Spanish restaurant
- Speakeasy
- Special effects assistant
- Special effects director
- Specialist food shop
- Specialist school
- Speech therapist
- Speech writer
- Sport & recreation
- Sport & recreation venue
- Sports
- Sports & fitness instruction
- Sports bar
- Sports club
- Sports event
- Sports league
- Sports team
- Sportsperson
- Sportswear shop
- Sri Lankan restaurant
- Stadium, arena & sports venue
- State park
- State school
- Static caravan park
- Statue & fountain
- STD testing centre
- Steakhouse
- Storage and removal service
- Storage facility
- String musician
- Structural engineer
- Stunt performer
- Sugaring service
- Sundanese restaurant
- Sunglasses & eyewear shop
- Supermarket
- Supermarket/Convenience store
- Superstore
- Surf shop
- Surfing spot
- Surgeon
- Surgical centre
- Surveyor
- Sushi restaurant
- Symphony
- Synagogue
- Syrian restaurant
- Szechuan/Sichuan restaurant
T
- Taco restaurant
- Tai chi studio
- Taiwanese restaurant
- Takoyaki restaurant
- Talent agent
- Talent manager
- Tamilian restaurant
- Tanning salon
- Tapas Bar & restaurant
- Tattoo & piercing shop
- Tax preparation service
- Tax solicitor
- Taxi service
- Taxidermist
- Tea room
- Teen & children’s website
- Teeth whitening service
- Telecommunication company
- Telemarketing service
- Television repair service
- Television service provider
- Tempura restaurant
- Tennis court
- Tennis stadium
- Tenor singer
- Teppanyaki restaurant
- Test preparation centre
- Tex-mex restaurant
- Textile company
- Thai restaurant
- Theatrical productions
- Theme restaurant
- Therapist
- Threading service
- Tianjin restaurant
- Tiki bar
- Tiling service ticket sales
- Tobacco company
- Tobacco shop
- Tonkatsu restaurant
- Tools/Equipment
- Tour agent
- Tour guide
- Tourist information centre
- Towing service
- Town hall
- Toy shop
- Trade union
- Train station
- Translator
- Transport interchange
- Transport service
- Transport system
- Travel & transport
- Travel agent
- Travel company
- Travel service
- Tree cutting service
- Trentino-Alto Adige restaurant
- Trinidadian restaurant
- Trophies and engraving shop
- Tuned percussionist
- Turkish restaurant
- Tuscan restaurant
- Tutor/Teacher
- TV channel
- TV network
- TV Programme
- TV season
- TV/Film award
- Tyre dealer & repair shop
U
- Udon restaurant
- Udupi restaurant
- Ukrainian restaurant
- Umbrian restaurant
- Unagi restaurant
- Underground station
- Uniform supplier
- University
- Urban farm
- Urologist
- Uruguayan restaurant
- Used vehicles
- Uttar Pradesh restaurant
- Uzbek restaurant
V
- Van hire
- Van repair shop
- Vegetarian/Vegan restaurant
- Vehicle body shop
- Vehicle consultant
- Vehicle dealership
- Vehicle detailing service
- Vehicle leasing service
- Vehicle manufacturer
- Vehicle parts shop
- Vehicle repair shop
- Vehicle restoration service
- Vehicle service
- Vehicle shop
- Vehicle storage facility
- Vehicle wheel polishing service
- Vehicle wholesaler
- Vehicle window tinting service
- Vehicle, aircraft and boat
- Vending machine sales and service
- Venetian restaurant
- Venezuelan restaurant
- Veterinarian
- Video creator
- Video game
- Video game artist
- Video game critic
- Video game designer
- Video game producer
- Video game programmer
- Video games shop
- Vietnamese restaurant
- Vintage shop
- Vinyl cladding company
- Visual arts
- Visual effects artist
- Visual effects director
- Visual/Art director
- Vitamin supplement shop
- Vitamins/Supplements
- Vocal arranger
- Vocational school
- Voice actor
- Volleyball court
W
- Wagashi restaurant
- Waste management company
- Water park
- Water supply company
- Water treatment service
- Waxing service
- Web designer
- Website
- Wedding planning service
- Wedding venue
- Weight loss centre
- Well water drilling service
- Wheel & rim repair service
- Whisky bar
- Wholesale and supply shop
- Wholesale bakery
- Wholesale grocer
- Wig shop
- Wildlife sanctuary
- Wind musician
- Window installation service
- Wine bar
- Wine, beer & spirits shop
- Wine/Spirits
- Winery/Vineyard
- Women’s clothes shop
- Women’s health clinic
- Writer Writing service
X
- Xinjiang restaurant
Y
- Yakiniku restaurant
- Yakitori restaurant
- Yoga studio
- Yoshoku restaurant
- Youth organisation
- Yunnan restaurant
Z
- Zhejiang restaurant
- Zoo
Selecting the most appropriate category ensures that your business is accurately represented, making it easier for potential customers to find you. It is worth noting that Instagram allows businesses to choose multiple categories if their offerings span across different areas.
The Instagram Business Categories List is a valuable tool for businesses aiming to improve their online visibility, attract their target audience, and enhance their credibility on the platform. By choosing the right category or categories that accurately represent your business, you can increase your chances of being discovered by potential customers who are actively searching for products or services like yours. Stay updated with the evolving list of categories to ensure your business profile remains relevant and optimized for success on Instagram.