LinkedIn Marketing Strategy is simply using LinkedIn to promote your business. Social media marketing involves using Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and other social media apps as marketing platforms. It is a subset of digital marketing.
There are several ways for businesses to use LinkedIn. Some use it for hiring, while others use it for branding. You can also use it for one or both of these purposes. Nonetheless, keep in mind that LinkedIn is currently the best social media platform for business-to-business (B2B) interactions.
LinkedIn is one of the many popular social media apps available today. It has both similarities and differences with other social apps. LinkedIn’s original purpose (connections/networking opportunities for career advancement), like that of other social media apps, has evolved. As with other social apps, you can use LinkedIn to grow your business by raising brand awareness, generating leads, increasing sales, and driving traffic to your website.
However, LinkedIn is not like Facebook, Instagram, or Twitter. It is a professional platform that assists in the formation and maintenance of business and professional relationships. The main purpose of LinkedIn for businesses is to establish business relationships or partnerships. You must develop a comprehensive social media strategy and identify the goals for each platform. Then you structure everything into a unified effort to achieve your company’s social media marketing goals.
Why Use LinkedIn For Marketing Your Business
But you might be wondering, “Why should I use LinkedIn for marketing?”
According to research,
- 80% of B2B marketing leads from social media come through LinkedIn.
- 92% of B2B marketers use the platform over all others.
- 46% of social media traffic to your company site comes from LinkedIn.
LinkedIn is ideal for businesses because it is a professional networking app that generates more leads than Facebook and Twitter. So, when developing your social media strategy, don’t limit yourself to Facebook, Instagram, and Twitter.
How To Create a LinkedIn Company Page
It is easy to create a LinkedIn Company Page. Follow these steps:
1. Log in to LinkedIn on a Desktop or Laptop
2. Click on Work at the top right corner
3. Click on Create a Company Page at the bottom of the Work Menu
4. Choose the category which describes your business (Company, Showcase Page, or Educational Institution)
5. Fill out the form that appears.
6. Click on Create Page when you are done.
How to use LinkedIn For Marketing
To answer the question, “How effective is LinkedIn marketing?” the answer is that it depends on how you use it for marketing. Here are some pointers to help you get started promoting your company on the app.
1. Objective:
You should begin your LinkedIn Marketing strategy with a goal in mind. What are you hoping to accomplish with it? As previously stated, where does it fit into your overall social media marketing strategy? The best LinkedIn marketing goal for your company should be to establish your company as an authority in its industry.
When people want to talk to experts in your field, they should come to you. But how will they know you’re an expert in that field? This is what you do with LinkedIn.
To answer the question, “Is LinkedIn marketing effective?”, the answer is it depends on how you use it for marketing. Here are some tips to help you start promoting your business on the app. To create content for the app that showcases your knowledge and skills. This should be the primary goal of your LinkedIn marketing.
2. Content:
When it comes to social media, content is king. LinkedIn is not an exception. You must publish content on LinkedIn that is relevant to your goal in order to demonstrate to your audience that you are a thought leader in your industry. In that case, your post formats should include texts, images, videos, and links to your blog posts.
The caliber of your content is critical. On LinkedIn, take note of the following:
- Longer text posts are preferred over shorter ones. Do both, but put the former first.
- Use hashtags relevant to the audience you want to reach. A maximum of three is sufficient.
- Post customer feedback and testimonials.
- Live videos, webinars, interviews, and other video post formats are also recommended.
- Your posts should demonstrate your expertise.
3. Sales
LinkedIn is not an app for direct selling; it will backfire. Yes, you can advertise your products and services, but you should avoid making too many sales. Because of the platform’s professional audience. However, Content Marketing is a good strategy to use. You can use it to generate leads. This is accomplished by creating engaging content that piques the interest of prospective clients in your company. For example, an automobile manufacturer may make posts about how to service vehicles. This may pique the interest of businesses looking for a transportation partner to contact them for business.
4. Connection
LinkedIn is all about connecting/networking. Keep in mind that your goal as a business owner is to connect with prospective clients, partners, employees, competitors, existing customers, and other business owners. So look for people whose profiles match your target audience and connect with them.
Once you connect with them, you can gradually build a strong and mutually beneficial relationship with them. For example, you can send personalized thank you notes to your contacts. And request their email address by providing a link to a valuable resource (e.g., an ebook). They will eventually become your leads and, as a result, your clients.
Another way to connect is to leave comments on the posts of people you want to connect with. Engage with posts that you find useful.
5. Pages vs Profile:
LinkedIn Company Pages are for businesses, while profiles are for individuals. Furthermore, Company Pages are typically public, whereas profiles are private. You may need to create a company page for your company, as shown above. Also, include your role in your company in your personal profile. When someone visits your profile, they will also see your business page.
Furthermore, personalize your business’ LinkedIn URL. Your LinkedIn URL will have some numbers at the end. Remove the numbers and enter your preferred text. So it will look like this: https://linkedin.com/company/ghyellowpages. This will improve the visibility of your page or profile in Google searches.
To accomplish this, follow these steps: Visit your profile and navigate to View Profile>>Settings>>Visibility>> Edit Public Your Public Profile >> Edit Your Custom URL
Additionally, ensure that your business page is consistent with your brand and that it is in sync with your website and other social media profiles and content. This does not imply that you should reuse the same content everywhere. Furthermore, be consistent with your posting. LinkedIn should be updated at least twice a week.
6. Employee Profile:
Encourage your employees to create their own LinkedIn profiles and state their roles in your business. Their profiles should include a profile picture, education and career histories, job descriptions, professional connections, and everything else that LinkedIn requires for a profile setup. Your company’s presence on LinkedIn will be strengthened as a result.
7. Groups:
Join and create relevant groups. Join or create groups that include your target audience. You can message group members even if you are not connected on LinkedIn. This way, you’ll be aware of what’s going on in your industry. You can also cultivate relationships with potential clients.
If you are looking for certified professionals to help you with your social media marketing, you send us an email at bisa@ghanayellowpages.com or you can DM us on any of the social media platforms (@ghyellowpages). Our Digital Marketing Services Coaching and Outsourcing products are tailored to accelerate your business.